Millennials are the largest gen­er­a­tion in American his­tory. Born between 1978 and 2000, WE are 95 mil­lion strong, com­pared to the 78 mil­lion Baby Boomers. WE are polit­i­cally, socially, and philo­soph­i­cally inde­pen­dent, and are spear­head­ing a period of sweep­ing change in America and around the world. The new book, Generation We, explains the emerg­ing power of our Millennial Generation, and shows how WE (and older peo­ple who think the way WE do) are poised to change our nation and our world for the better.

I am always look­ing for new tal­ent to share. At Brooklyn’s Amarichi Lounge, “The Come Up” Talent Showcase went down, com­pli­ments of Cola Keys and Doperah Styles. The Showcase is a series of fundrais­ing events by the pair to help their old High School get the mate­ri­als they need to con­tinue the up-keep of resources. Given the fact that the ladies will be cel­e­brat­ing their 10 year High School Reunion soon, they wanted to incor­po­rate the dona­tion into their class reunion, which I think is an awe­some idea. Giving back to the com­mu­nity is always important.

The win­ner Rheel (in the mid­dle with the shades) with the hosts and coordinators.

Judging the con­test was yours truly, Lady Blogga along­side DJ Bedtyme and Marvel Dash. We watched var­i­ous tal­ent acts rang­ing from Hip-Hop to R-N-B. The win­ner was a young man by the name of Rheel, who hails from the Bronx. He came with lyri­cal style, cre­ativ­ity and energy. As a prize, Rheel has a host of radio inter­views with var­i­ous peo­ple lined up includ­ing Pryme Time radio, Urban Latino radio, The Cook-Up Radio Show and the Lady Blogga her­self will be sit­ting down with Rheel to have a con­ver­sa­tion. He and his part­ner worked the stage with pre­ci­sion. But most impor­tantly, he held the judge’s atten­tion which means he was doing some­thing right.

Aside from new tal­ent, there were fea­tured artists and spo­ken word per­form­ers on deck. J. Sharelle came through with her usual pow­er­ful per­for­mance and she closed with my per­sonal favorite, “So You Think I’m Pussy”. Uncle Dre dropped a win­ner as well. Mandee Monae put down some sul­try yet pow­er­ful R & B, F.C.E. artist G-Swagg came equipped with his smooth but tough flow and Mr. Cash feat. Thrillz dropped jew­els. All three came through to do what they do best. After the tal­ent com­pe­ti­tion and per­for­mances, the after party went into full effect with DJ Show N Tell on the 1 and 2’s, spin­ning all the tunes!!! It was a great night for a great cause and I look for­ward to the next one!

G-Swagg and DJ Show N Tell

The Legend and King of Hip Hop, DMC, from the leg­endary trio Run DMC will be in NYC today.  From 4-7 p.m., he will be doing in-store pro­mo­tion at TekServe 119 West 23rd Street for his con­test, DMC Wants To Know.  The con­cept behind the con­test is for par­tic­i­pants to sub­mit playlists based on the music genre pre­sented for the week. DMC will review and pick his favorite playlist.  The win­ner receives an auto­graphed and engraved iPod by the King him­self.  Playlists can be sub­mit­ted and viewed on the site DMC Wants 2 Know.

His new video, "I Got More Songs Than You Do" is avail­able on iTunes and can be pre­viewed there as well.  There are a few cameos in the video, I think I peeped Sadat X.  Come to TekServe today and have a chat with DMC him­self.  I'll be there.  See you later!!

Last Friday night, a few of you might've seen me tweet about being on a party bus. This was the party. This was the bus.

Academy teams up with Red Bull to throw one of their most cre­ative par­ties yet. A 40 foot tour bus pick­ing up the coolest peo­ple we know and work with around New York City, first stop Crif's deep fried hot dogs, sec­ond an inti­mate con­cert with Aloe Blacc for TheCouchsessions.com 5th anniver­sary, and lastly an after party at Deity in Brooklyn fea­tur­ing DJ Mick Boogie, and a per­for­mance by OnCue!

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I had the plea­sure of see­ing Pharoahe per­form live last week at the Duck Down Records 15th Anniversary party at BB King in NYC. If you think this record sounds good on your com­puter speak­ers, you should hear it on loud­speak­ers. His new album, W.A.R., drops on Sept. 14th along with Black Milk's Album Of The Year. Both of which, I'll be purchasing.

It's about that time.  I warned you some time ago that this project was going to be a prob­lem.  Well the time has come for its release.  I don't know where you'll be on Sunday May 16th, but if you're in New York City, "1834 Bar & Burger" is where you need to be.  "The GroundWork" Volume 2 is set to drop and it will change the direc­tion of this Underground Movement, trust me.  With hard-hitting lyrics and hand-picked beats, G-Swagg man­ages to deliver for the ladies and the streets.  Versatility is key in this game and he is one of the few NYC Underground artists that come equipped.  "1834" (NYC) will be the scene of a music chang­ing event.  Not only will the mix­tape be revealed and dis­trib­uted, but if I know those RSNY boys like I think I do, G-Swagg will touch the mic and bless the crowd with an epic per­for­mance.  Keep up with his move­ments on Twitter @GSWAGGER.  The mix­tape link will be here soon but until then, check out G-Swagg  "Do For Love".  A fresh leak from the GroundWork Vol.2… Click here------->Do For Love

Coming June 2010.